Building partnerships for long term success

Direct Mailing Online – How To Maximize Your Success With Mailing Lists


Direct mail is one of the most cost-effective marketing tools available for use by small businesses and home offices. While email has come on leaps and bounds in terms of effectiveness, it still falls far behind in delivery times when compared to a direct-mail marketing plan. However, online direct mail service can still be used as an effective marketing tool.

Below are some tips that can help you create an effective e-mail marketing strategy.

  • Design your or online service in a way that makes it stand out from the rest of the competition. One way to distinguish your e-mails from the others is to include a specially designed postcard within your campaign. Your design postcard should have a striking cover image, a catchy headline, and a short, but to the point content. Your design postcard should be different than all the others because it is aimed at a certain clientele.
  • Make sure that your design postcard is sent along with a formal invitation to attend your scheduled business meet-up. The mailing component of your direct mail marketing plan should be accompanied by a formal invitation. This lets your recipient know that you are serious about wanting to engage them, which will drive them to attend the meet up.
  • Make sure that you include contact information in your direct mail marketing plan or online service. Include your physical address, a physical telephone number, and even your e-mail address so that people interested in your products or services may contact you directly. This information will allow you to respond directly to those who do wish to contact you. If someone does not get in touch with you, they may never contact you again.

  • Use direct mail marketing tactics that will make recipients feel like they are an important part of your company. You should include an appropriate deadline, as well as a subject line that let them know exactly what they are getting. Make sure that you have a form for them to complete so that they can send in their information for the follow-up information. You should always provide an alternative method to the follow-up information in your direct mail marketing plan.
  • Be consistent with your . Choose a template and a font that is easy to read and that is pleasing to the eye. Stay away from busy, loud fonts or difficult designs. The template and font that you use must be easily read on your printer’s page or on your computer’s screen. A lot of Internet sites offer direct mail services, and they will often provide you with tips on what works and what does not work.
  • Make sure that you provide recipients with an incentive for opting in to your direct mail online service. Providing something for free, like an e-mail course, can be very effective at getting people to opt in to your list. This incentive might be a short article, an autoresponder series, or even a video. You may also want to offer a discount or a free trial version of your product or service in exchange for their name and e-mail address. People who are already very interested in your products and services will be more likely to sign up for your list, as opposed to people who are not as likely to do so.


Have a way to collect your customers’ addresses in your direct mail online service. This can be as simple as printing a label directly on the envelope itself. If you choose to go this route, however, make sure that you add a way for recipients to unsubscribe if they do not wish to receive your mailings in the future. This will help to ensure that your list is as targeted as possible.

Julia Coleman

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